Telephone Tracking enables you to monitor calls from your site and understand exactly what marketing activity brought them whether it was from another site, Google or your own paid search campaign.
So no longer will you have to figure how your caller has discovered you.
Why you need Call Tracking
Telephone monitoring is an essential tool for any business that spends money on advertising across multiple stations. Clients with AdWords have an intrinsic need to monitor the calls that are relevant to their key words, to be able to comprehend which keywords deliver call conversions. call tracking service With no visibility of telephone conversions, it is not really feasible to work out if your investment in the key words in your portfolio is providing value or not. Is just tracking AdWords telephone conversions enough?
Most customers are searching to monitor not only PPC, but additionally SEO, Display, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the energy of a 3rd generation call tracking system such as Call Conversions Tracking comes in, since it lets you see your ROI for every one of these very important channels not only Google PPC. This can be essential actionable data allowing you to optimise the efficacy of all your marketing channels, crucial to the success of any business.